2020. That one experience...
EveryWear started in 2020 with one simple idea: making glasses that do more than look good – glasses that go with every adventure. The seed for this was planted on a beach in South Africa. During a conversation with a kitesurfer Stijn Mul our eyes were opened to the enormous amount of plastic and waste he encountered during his travels. His stories showed us how big the impact of pollution is and how much better things can be done.
That moment set something in motion. We realized that if you want to be part of the solution, you have to dare to build something new. This is how EveryWear was born
Stijn's glasses
the "Cape Town"
Since 2020, these glasses have been part of every adventure
— Stijn Mul
from 2020 to...
Our milestones
2020
The meeting
In 2020 we met Stijn Mul: Dutch kitesurfing champion, world traveler and a good friend of both of us. During his competitions he saw up close how much pollution was affecting beautiful places, such as a beach in Cape Town. His stories touched us.
Together the idea arose to develop the perfect glasses for Stijn: light, flexible and completely replaceable per part.
2021
The vision takes shape
After our meeting with Stijn and the insights from Cape Town, our mission gained even more direction during our trip to the optical fair Silmo Paris. Here we saw how innovation and technology could truly change the eyewear industry.
Paris became the moment when our vision became concrete.
- "We are going to continue this journey!" -
2021
The "Cape Town" was born
After the fair everything went very quickly. Together with experienced (former) opticians, we developed our very first digital frame. On November 16 the time had come: the technical prototype of the Cape Town sunglasses became a fact.
It was the moment when our vision was no longer just an idea, but a product ready for the next step.
2023
The first point of sale in the Netherlands!
In June 2023 came a milestone that we will never forget: Xie Eyewear in Venlo became our very first sales point. Bart was the first to believe in our product, and that step meant a lot to us.
We are extremely grateful to him and all the outlets that followed for the trust that EveryWear has grown.
2024
Launch of the 'EARTH' Collection
After our first sunglasses collection, we soon noticed that we had to develop further: in the optics world, it ultimately revolves around strong correction frames. That's why we're taking the next big step in early 2024 with the launch of the EARTH collection an adult line with no less than 234 unique frame combinations, completely in Produced in the Netherlands.
2025
Launch of Thin Collection
After the success of our first sunglasses line and the robust correction frames, we are taking another step forward with the launch of the THIN collection.
Thin lines, bright light natural titanium and subtle details form the basis of this collection. The result is a timeless line that combines modern design with ultimate wearing comfort.
Who are we?
Let's get acquainted
Behind EveryWear are two friends with a shared passion for design, sustainability and adventure. These are the faces behind the brand — and the story that drives us.
About Ruben
At EveryWear I am responsible for everything related to visibility and customer relationships - from marketing to sales.
Entrepreneurship was not taught to me at a young age, but that is precisely why I discover something new every day. Challenges and risks give me energy.
- No shine without friction -
About Alain
I believe in building, possibilities and critical thinking. That mentality has always pushed me forward — in entrepreneurship, in creativity and in developing products that really add something. EveryWear was born from that belief. What started as an idea to make glasses smarter, more flexible and more sustainable, grew into a brand that focuses on technology, design and courage. For me it's about more than a beautiful product: I want to create something that is right, feels honest and shows with every step that with focus, quality and a good story you can create something that really benefits people.
I also get a lot of pleasure from small things: a good conversation, discovering new places and enjoying good music. I take that personal approach with me in everything I do.
“Innovation is not about speed, but about the choice to use focus, courage and creativity to create something that makes the world work just a little bit better.”
A passion driven brand
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