Welcome to our adventure!
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Ruben van Bodegom - On the road
My role at EveryWear is all about all digital and analogue visibility and building customer relationships (sales).
You can't exactly say that entrepreneurship is instilled in me. But by going in a different direction, I discover new things every day that I share with my family with passion.
Taking on challenges and risks is what I get up for every day. “No friction, no shine”
- “No friction, no shine.” -
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Alain Schutter - At the HQ
My role at EveryWear is all about numbers, vision for the future and contacts with all parties involved. Anything to be arranged? I am the man!
You would think that I always grew up with entrepreneurship, but that is not true. But yes, something that is exciting and scary at the same time seems like a good challenge to try.
I can't get enough of international contact with our suppliers and other parties.
“For me, no country is too far away.”
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Raymond Busscher - Accountmanager
Raymond is ons gezicht in het veld. Met zijn ervaring in de optiek en energieke aanpak bouwt hij sterke relaties met onze partners. Hij denkt graag mee over collectie, winkelpresentatie en groeikansen. Grote kans dat je hem binnenkort bij je in de zaak ziet.
Back to 2020... ↓
Back to 2020... ↓
8 Jan - 2020
Our meeting with Stijn Mul , an internationally renowned kitesurfer, turned out to be a pivotal moment in our story. During an inspiring conversation, Stijn shared his experiences with the pollution he had seen during his travels, especially on a beautiful beach in Cape Town, South Africa. He spoke about the devastating impact of plastic and waste on the natural environment, something he had experienced up close. His passion for the oceans and his fight against pollution touched us deeply and made us think. It was this conversation that motivated us to want to make a difference and to found EveryWear, with sustainability as a core value.
26 Sep - 2021
After our inspiring meeting with Stijn Mul and the impactful experience in Cape Town, our mission became even more meaningful during our trip to Paris.
At the optician's fair 'Silmo Paris', the idea for EveryWear was further developed. We saw how innovation and technology could transform the eyewear industry, and that motivated us to create something unique: light, flexible eyewear that is not only stylish, but also sustainable. Paris became the starting point of our dedication to sustainability and perfection.
- "We're going to continue this journey!" -
Early 2024 – Launch of the 'EARTH' Collection
Our mission is to create the world’s best pollution-free sunglasses, fit for any adventure. We believe that 80% of frame materials are wasted and we are determined to change this. By 3D printing plant-based sunglasses, we create transparency in production and reduce pollution. We want to raise awareness of the issues in the optical industry and create sustainable change.
8 mrt - 2024
EveryWear wins Entrepreneur of the Year 2023–2024! 🎉
This milestone is a meaningful recognition of our brand’s vision and highlights our commitment to innovation, sustainability, and entrepreneurship. It reinforces our drive to make a real impact in the industry — and inspires us to pursue our mission with even more passion.
Feb - 2025
EveryWear in the finals of the North Holland Enterprise Awards 2025! 🎉
Out of more than 300 nominated companies, EveryWear has been selected as a finalist — officially placing us among the top 10 businesses in North Holland!
We’re proud, honored, and determined: with strong competition ahead, we’re going all in for the win.
This nomination is a beautiful recognition of our mission, vision, and the hard work happening behind the scenes.
A heartfelt thank you to everyone who has supported us along the way — now, let’s bring it home!
Our Mission
Our mission is to create the world’s best pollution-free sunglasses, made for every adventure.
We believe that 80% of frame material is wasted — and we’re determined to change that. By 3D printing plant-based sunglasses, we bring transparency to production and drastically reduce pollution.
Our goal is to raise awareness about the issues within the eyewear industry and drive meaningful, sustainable change.
Our values
