The seed for the creation of EveryWear
I'm Stijn Mul, I'm a fanatical kite surfer and I travel all over the world. Together with my friends I travel the world to chase the wind. We love nature, especially the wind and the oceans that the earth has to offer.
For example, a few friends and I recently participated in a kitesurfing competition (Big Air Kite League) in Brazil. When we arrived on the beach to pump up the kites, we were shocked by the amount of waste on the beach and in the water. This gave me a moment of realization. I think you should combine sustainability with lifestyle. I myself enjoy nature very much because of sport and I want to keep this up for years to come. After a week of kiting in Brazil I came back by plane in the Netherlands. At that moment I realized that prevention is more important than cure.
Stijn tells his experience to Ruben and Alain. This story made such an impression on Alain and Ruben that the three of them decide to set up a company that aims to reduce the ecological footprint . In this way they strive for a community that tells the story with passion.
"Seeing what everyone sees. But doing what nobody does."
In 2020, Stijn, Ruben and Alain planted the first seed of EveryWear. That's where EveryWear started. Travel is very important to all three of them. In addition, we want to combine this lifestyle with awareness of sustainability. The first product is our sunglasses. Sunglasses are our buddy when traveling. The sunglasses are made of strong recycled material , but that seems logical to us.
The way up
We think it is important that our products match adventurers, travelers and (water) sports enthusiasts. We are committed to a sporty and adventurous lifestyle. Think of our podcast and events where sustainability and lifestyle are combined. That's why our products are made from strong recycled material and will last for years. We also think it is very important to make people aware of sustainability. This is how you look at a sustainable world while wearing our sunglasses.